On-Target Media Relations for Public Safety Agencies
A government agency’s image to the public it serves is more important than ever before. The cornerstone of a positive public perception is an effective media strategy. This class discusses basic and advanced techniques for enhancing the images of police and fire departments through both traditional and proactive media channels, including online, social media, print, radio, television and other avenues. Participants will engage in practical exercises including writing and interview techniques that will reinforce lessons learned during lecture portions.
The main goal of the class is for participants to realize the importance of dealing with the media especially when police and fire agencies are under increased scrutiny from reporters (and therefore the public they serve). This course will provide available tools for departments to win over the public.
This course would be applicable for anyone who has media relations responsibilities, specifically police and fire executives, managers, supervisors, public information officers and media relations specialists. This class is also appropriate for anyone in government with media relations responsibilities.
Each time this seminar is offered, details such as dates, time, location, registration fees, continuing education units (CEUs) offered and relevant instructor information will be available on the registration form found in the calendar.